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Skyline Champion Corporation’s Genesis® brand makes a bold return to the market

October 24, 2019

All-new lineup offers affordable housing solutions and building components for builder developers

TROY, Mich.--(BUSINESS WIRE)-- Skyline Champion Corporation is thrilled to announce the return of its Genesis® brand that will focus on affordable single-family homes, accessory dwelling units (ADUs), and offsite building components for builders and developers.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191024005310/en/

2020 Genesis IBS Show House (Graphic: Business Wire)

2020 Genesis IBS Show House (Graphic: Business Wire)

Genesis housing solutions will be offered at twenty-three manufacturing campuses. Collectively, these locations will deliver homes to all 48 contiguous states.

“Affordable housing and skilled labor shortages are two of the nation’s largest concerns and with Genesis we’re positioned to provide solutions for both of them,” said Wade Lyall, EVP Sales & Business Development for Skyline Champion Corporation. “Each of our manufacturing centers building Genesis employs a consistent workforce totaling over 3,300 skilled team members who build high-quality homes indoors using innovative and efficient building techniques. These benefits contribute significant cost savings making our homes some of the most affordable and desirable in the country,” added Lyall.

“We’re constructing housing solutions that not only save builders time, but are environmentally sustainable, and financially attainable to a diverse range of homebuyers. The off-site component approach to homebuilding gives builders, developers and housing innovators a near turnkey solution, while reducing risk, and alleviates the challenges of managing multiple sub-contractors,” said Mark Yost, President and CEO of Skyline Champion Corporation. “From small, minimalist units to larger spaces for growing families, Genesis will offer homes with the popular features homebuyers are looking for and designs geared for their lifestyle and budget.”

The new lineup of Genesis models will consist of eleven ranches designed for residential lots and planned developments. A second series of five ADUs, equipped with smart home technology and modern finishes, has been developed to meet the growing demand for back-yard units in regions where municipalities are re-writing zoning laws.

Genesis will display two of its new models at the 2020 International Builders Show January 21-23 in Las Vegas, NV. The first model will be a 1493 sq. ft., 3-bedroom, 2-bath ranch with attached garage and the second model a 510 sq. ft., 1-bedroom, 1-bath ADU. Both models will be in the Outdoor Exhibits area, spaces P10 and P12.

About Skyline Champion Corporation:

Skyline Champion Corporation (NYSE: SKY) was formed in June of 2018 as the result of the combination of Skyline Corporation and the operating assets of Champion Enterprises Holdings, LLC. The combined company employs approximately 7,000 people and is the largest independent, publicly traded, factory-built housing company in North America. With more than 65 years of homebuilding experience and 38 manufacturing facilities throughout the United States and western Canada, Skyline Champion is well positioned with a leading portfolio of manufactured and modular homes, park models and modular buildings for the multi-family, hospitality, senior and workforce housing sectors.

In addition to its core home building business, Skyline Champion operates a factory-direct retail business, Titan Factory Direct, with 21 retail locations spanning the southern United States, and Star Fleet Trucking, providing transportation services to the manufactured housing and other industries from several dispatch locations across the United States.

Skyline Champion builds homes under some of the most well known brand names in the factory-built housing industry including Skyline Homes, Champion Home Builders, Athens Park Models, Dutch Housing, Excel Homes, Genesis Homes, Homes of Merit, New Era, Redman Homes, Shore Park, Silvercrest, Titan Homes in the U.S. and Moduline and SRI Homes in western Canada.

Learn more about our products and services at the following company brand websites:

Manufactured and Modular Homes
www.championhomes.com
www.skylinehomes.com
www.genesishomes.com

Park Model RVs
www.athensparkmodelrvs.com
www.skylinepm.com

Modular Buildings
www.championcommercial.com

Retail Sales Centers
www.titanhomes.com (Southeast States)
www.titanfactorydirect.com (TX and OK)

Transportation Services
www.starfleettrucking.com

Sarah Janowicz
248-614-8216

Source: Skyline Champion Corporation

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